Vivek Kohli, owner of Stag International, has emphasized the importance of locating sports manufacturing factories near ports to enhance India’s manufacturing capabilities in the sports sector. Speaking at the panel discussion ‘Made in India – The Manufacturing Muscle,’ Kohli highlighted several key advantages of this strategy.
Key Benefits of Establishing Factories Near Ports
- Streamlined exports: Proximity to ports facilitates easier access to international markets.
- Reduced logistical costs: Transportation time and expenses can be significantly cut down.
- Improved delivery speed: Faster deliveries support efficient cost management and customer satisfaction.
- Enhanced global competitiveness: Helps Indian sports manufacturers compete on the international stage.
- Boost to India’s manufacturing hub status: Positions India as a major hub for sports equipment production.
Challenges and Solutions Discussed
Kanishka Pandey, a key sports industry figure, supported Kohli’s vision and underlined the need for:
- Policy reforms and infrastructure development to enable smooth implementation.
- Public-private partnerships to accelerate sector growth.
- Addressing industry challenges such as:
- High production costs
- Limited access to advanced technology
- Requirement for skilled labor
Future Potential
India’s sports manufacturing sector is poised for significant growth, especially with increasing participation in international events. Enhanced manufacturing efficiency and export capabilities will:
- Propel domestic sports brands onto the global stage.
- Generate employment opportunities.
- Drive broader economic growth.
The panel discussion served as a vital platform for sharing strategies that focus on strategic planning, investment, and collaboration among manufacturers, policymakers, and sports organizations to build a strong sports manufacturing ecosystem in India.
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