Khelo India Winter Games 2026 in Gulmarg Boosts Jammu and Kashmir’s Economy Through Sports Tourism

The Khelo India Winter Games 2026, held in Gulmarg during the third week of February, have significantly boosted Jammu and Kashmir’s economy by promoting sports tourism. This event attracted a large number of tourists and highlighted Gulmarg as an emerging winter sports hub.

Highlights of the Winter Games

• A diverse range of sports including skiing, snowboarding, and ice skating were featured.
• More than 400 athletes from across India participated, representing various states.
• Top Indian winter athletes such as Anjali Sharma and Rajat Singh delivered exceptional performances.
• Cultural exhibitions and live performances enhanced the overall visitor experience.

Economic Impact on Jammu and Kashmir

The influx of tourists positively impacted local businesses, including lodges, hotels, and retail shops. Increased visitor numbers generated employment opportunities and higher income for residents.

Local vendor Gulzar Ahmad shared, “The games brought many tourists here. Our sales have doubled this month. It is great for our community.”

Official Statements and Future Plans

Jammu and Kashmir’s Sports Minister, Mr. Arif Khan, emphasized the significance of the event by stating, “The Khelo India Winter Games in Gulmarg has shown us the true economic and social value of sports tourism. We plan to invest further in infrastructure to attract international athletes and tourists.”

The games also served as a platform for scouting young talent, supporting India’s broader goals for developing winter sports, which have traditionally received less attention.

Community and Fan Engagement

Enthusiastic local crowds passionately supported the athletes, contributing to a vibrant atmosphere. The event generated considerable social media buzz, showcasing breathtaking sports moments and boosting Gulmarg’s reputation as a winter sports destination.

Looking Ahead

With the continued momentum in winter sports, the economic benefits for Jammu and Kashmir are expected to grow. Stakeholders aim to capitalize on this success to promote year-round tourism and further sports development.

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