Inside World Athletics’ Bold Move to Revolutionize Sports Sustainability

Summary – World Athletics unveils its inaugural ‘Athletics for a Better World’ review, setting new standards to reduce environmental impact and boost community benefits in track and field events globally.,

Article –

World Athletics has unveiled its inaugural ‘Athletics for a Better World’ review, a pioneering initiative setting ambitious standards to reduce the environmental impact and enhance community benefits at track and field events globally.

Setting the Stage

This initiative responds to the growing global urgency surrounding climate change and social responsibility linked to major sporting events. Historically, large athletics meets have faced criticism over carbon emissions, waste production, and limited local economic benefits. The ‘Athletics for a Better World’ standard addresses these challenges by:

• Encouraging the adoption of greener technologies
• Reducing carbon emissions
• Promoting social inclusivity

World Athletics aims to convert broad sustainability goals into tangible outcomes, influencing organizers, athletes, sponsors, and fans to adopt a more responsible approach.

The Turning Point

The 2023 athletics events were evaluated under this new framework, revealing both progress and areas needing improvement. Highlights include:

• Successful examples: Events like the Stockholm Diamond League implemented comprehensive waste management and public transit promotion, scoring highly.
• Challenges: Some traditional meets lagged due to entrenched operational methods, underscoring the need for enhanced education and resources.

World Athletics President Sebastian Coe emphasized that this assessment “is not just a report card but a catalyst” for change beyond athletic achievements.

Tactical and Technical Breakdown

The standard evaluates various dimensions:

1. Environmental metrics: carbon emissions, water use, waste reduction
2. Community and economic factors: engagement and contribution
3. Innovations: energy-efficient lighting, digital ticketing, sustainable materials

The initiative also targets a psychological shift among stakeholders, promoting educational campaigns and leveraging athlete advocacy to communicate the importance and feasibility of sustainability.

Historical Context and Broader Impact

Athletics has a rich tradition of social leadership, from human rights activism to anti-doping efforts. The focus on sustainability continues this legacy by:

• Positioning athletics as a leader in environmentally and socially responsible sport governance
• Influencing sponsorships and potential regulatory standards
• Enhancing investment and global viewership for compliant events

Reactions from the Sport

The response has been mixed but largely positive:

• Supporters: Athletes and organizers praise the vision and acknowledge benefits to athlete environments and public goodwill.
• Concerns: Some worry about costs and logistics for smaller venues.

World Athletics has committed to providing support to assist venues in transitioning to sustainable practices.

What Comes Next?

Future plans include:

1. Refining and expanding criteria in forthcoming reviews
2. Collaborating with environmental experts and local governments
3. Integrating sustainability into event bids, athlete endorsements, and licensing

This evolving model promises a more immersive and conscientious experience for fans worldwide, potentially setting a new global blueprint that blends competition with conscience.

About The Author

Mitali

See author's posts