Infront Secures Game-Changing Broadcast Rights for Ski and Snowboard World Championships

Summary – Infront’s new deal revolutionizes broadcasting access to ski and snowboarding World Championships and World Cups, expanding global viewership.,

Article –

Infront Sports & Media has secured a groundbreaking agreement that allows broadcasters worldwide to acquire rights for both the Ski and Snowboarding World Championships and World Cup events. This deal, finalized in early September 2025, is the first to unify these winter sports events under a single broadcasting rights holder, poised to transform the media landscape for winter sports coverage.

What Happened?

The partnership between Infront and the international governing bodies for skiing and snowboarding was revealed during a press conference in Zurich, Switzerland, on September 10, 2025. Broadcasters will now be able to purchase comprehensive media rights packages for marquee events, including the FIS Snowboard Freestyle and Freeski World Championships and their associated World Cup series.

Infront’s CEO emphasized that this consolidation is expected to enhance the visibility and commercial appeal of skiing and snowboarding globally. He stated, “This is a pivotal moment for ski and snowboard sports.” The unified portfolio invites new fans and supports athletes’ profiles on the world stage.

Key Numbers

The agreement spans the four winter seasons from 2025–26 through 2028–29 and includes:

• More than 40 World Cup events across disciplines such as alpine skiing, snowboarding, freestyle, and freeski.
• Biennial Ski and Snowboard World Championships that attract millions of global viewers.

The most recent championships drew a combined audience of over 100 million viewers, highlighting the significant market potential this deal opens for broadcasters and sponsors.

Locker-Room Reactions

Athletes and coaches have welcomed the news, noting the increased exposure it promises. Chloe Kim, Olympic gold medalist and FIS Snowboard Freestyle World Champion, commented, “This deal will give our sport a bigger platform, which is exciting for athletes and fans.” She emphasized that greater viewership is beneficial for the growth of snowboarding and freeski.

Prominent coaches also expressed optimism that the expanded broadcast reach could stimulate increased investment in training facilities and youth development programs globally.

What Comes Next?

With broadcasting rights centralized, broadcasters worldwide are expected to begin negotiations to secure regional packages late in 2025. Infront plans to offer comprehensive marketing support and customized broadcast solutions to maximize audience engagement.

The first major event under this new broadcast agreement will be the 2025 FIS Snowboard Freestyle and Freeski World Championships in mid-December 2025 in Aspen, Colorado. Broadcasters will showcase top-tier athletic performances across multiple disciplines during this exciting competition.

This landmark agreement represents a significant step forward in increasing the global profile and accessibility of ski and snowboard sports, promising enhanced visibility and fan engagement for years to come.

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Bhavya

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