India Sets Bold Goal to Command 11% of Global Sports Equipment Market by 2036

India is setting a bold goal to command 11% of the global sports equipment market by 2036, according to a recent report by NITI Aayog. Currently, India holds a modest share in this highly fragmented industry, which is composed mainly of small and medium enterprises.

Key Highlights of India’s Ambitious Plan

• Strategic Investments: Emphasis on infrastructure, technology, and export capabilities.
• Innovation & Quality: Focus on manufacturing excellence and strong branding to compete with global leaders.
• Market Potential: The global sports goods market is projected to exceed USD 100 billion within the next decade.
• Export Expansion: From traditional items like cricket bats and footballs to diverse fitness equipment, outdoor gear, and advanced products.

Roadmap to Growth

1. Improve supply chain efficiency.
2. Boost skill development programs.
3. Provide incentives for startups in sports technology and equipment design.
4. Enhance collaboration among manufacturers, sports federations, and research institutions.
5. Develop sports clusters and foster international partnerships.

Industry leaders are optimistic. Rajiv Sharma, CEO of a leading Mumbai-based sports goods company, called the plan a “game-changer” for the sector. With the right support, India aims to emerge as a significant exporter, meeting the global demand for quality and innovative sports equipment.

The government plans to launch several initiatives next year to help realize these objectives, which could create thousands of jobs and position India as a household name worldwide in sports gear.

About The Author

Taylor

See author's posts