
General manager of Big Bash League (BBL) Alistair Dobson’s public wish that Steve Smith and Travis Head will participate in the 2025-26 season carries more weight than mere hope it is situated at the crossroads of scheduling reform, commercial urgency, and Australia’s progression cricket calendar. Importantly, Dobson’s optimism is energized by the launch of a new fixture (14 December 2025 - 25 January 2026) which identifies a limited schedule (there is a 2-week gap after the home Ashes) following the home Ashes series, enabling centrally contracted Test players to have a bona fide opportunity to recommence in the tournament.
Context
Smith and Head are not only big names; they are also two of Australia’s most marketable batting assets. When Smith hammered an unbeaten 100 for the Sydney Sixers in January 2025, television ratings instantly soared and ticket resales doubled, demonstrating the commercial power of just a one-star cameo appearance.
Head was contracted with the Adelaide Strikers in late 2024, but due to Test duties against India, he only managed a three-game appearance. The lack of players on contributions from both players for the majority of BBL 14, compounded with the fact that it seems like the league’s only star players appear for highlight reels, rather than full seasons, has led to some pretty scathing criticism.
The new schedule from Cricket Australia means the tournament is now only a short, if still packed, 43 days, and avoids clashes with New Year Tests and Australia Day debates. The important feature is the two-week “Ashes buffer” from 10 to 24 January 2026, which means players like Smith, Head, and other Test players should have the opportunity to come in for late-season matches and finals without heavy national workloads. Dobson’s comment indicates a step forward from hoping to make Test players available, to creating opportunities through fixtures.
Cricket Australia’s new calendar shortens the tournament to 43 days and avoids proximity to either New Year Tests or ongoing Australia Day debates.
Of importance, Smith, Head, and the other Test regular players should be able to play the final matches of the late season and also in the finals without having to miss national duty due to a manufacturer’s two-week “Ashes buffer” from 10 to 24 January 2026. Dobson’s comments note the evolution from merely wishing for Test obligations and fixing them in a way to engineer this happening.
From BBL 12 to BBL 14, Smith only played a total of seven matches and headed five, mostly because they either overlapped with mid‑summer Tests or overseas tours for Australia’s best players. In January 2025, Head and several of our frontline bowlers were ruled out altogether for rest in preparation for the Sri Lanka tour.
In contrast, Smith’s January show of 161 runs at a strike rate of 168 demonstrated the competitive uplift that a Test batter can bring when available. The mismatch between player star power and match availability has, for too long, facilitated the BBL’s ambitions to rival the IPL or SA20.
A fixture window is required, but it is not sufficient. The workload management remains a variable: Smith’s elbow niggle in January 2025 caused him to be briefly doubtful about his Sri Lanka tour preparation. Head’s family commitments and his growing all-format player status create additional uncertainty, and neither player has publicly guaranteed their availability; Dobson’s announcement sounds aspirational, dependent on fitness, family priorities, and the central-contracted mandate from Cricket Australia which always favors Test cricket.
Implication
If be it that half of Australia’s first-choice Test XI are participants in the BBL finals, Cricket Australia will increase domestic broadcast ratings, gate receipts, and sponsorship, combining for a product that has plateaued since pandemic highs. Club list managers are already banking this bump; the Sixers have extended Smith through BBL 16, and the Strikers have left a marquee spot open in the hope Head re-signs after the national contract window.
Three structural risks dampen Dobson’s excitement:
- International rescheduling – ICC events like the potential 2026 Champions Trophy qualification phase could encroach on the window.
- Player welfare duties – Both batters participated in more than 100 international days in 2024-25; therefore, physiotherapists may want a rest instead of domestic T20.
- Free-agency incentives – SA20 or ILT20 may be able to outbid BBL clubs if those leagues increase salary caps somewhere down the line.
Dobson’s desire to see Steve Smith and Travis Head play a starring role in BBL 2025‑26 stems from a purposeful shift in scheduling and the commercial imperative to showcase Australia’s best cricketers at a home tournament. However, the success of such a scheduling approach relies on factors that BBL is unable to exert influence over: player availability and fitness, national-team selection, and the highly competitive global T20 landscape.
Should the stars align literally and figuratively, BBL stands to regain some momentum in an increasingly crowded calendar; if not, it could face a further year of top draws leaving fans frustrated. Either result will provide an interesting case study canvassing how modern cricket walks the balance between commitments to national cricket and awareness of franchise financial imperatives.
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