FIFA Partners with Stats Perform to Revolutionize World Cup Betting Experience

Summary – FIFA announces a groundbreaking collaboration with Stats Perform to provide live data and video feeds for World Cup betting.,

Article –

FIFA has formed a landmark partnership with sports data company Stats Perform to provide bookmakers with live data and video feeds for the upcoming World Cup. This collaboration aims to transform the interaction between fans, betting operators, and the tournament by enhancing the real-time viewing and wagering experience.

What Happened?

On January 13, 2026, FIFA confirmed its agreement with Stats Perform, a leading provider of sports data and analytics. The deal grants licensed bookmakers exclusive access to:

• Live match data
• Player statistics
• Video streams during the World Cup matches

This partnership highlights FIFA’s commitment to embracing technological innovation and increasing transparency in sports betting connected to its flagship tournament.

Key Numbers

Stats Perform provides rich datasets that include:

• Player tracking information
• Event data
• Real-time analytics crucial for accurate and dynamic odds setting

The live video feeds will deliver verified content directly from FIFA’s official sources, which helps eliminate delays and enhances integrity. The service will be active across all World Cup games, offering instantaneous updates from kickoff to full-time.

Locker-Room Reactions

FIFA officials expressed enthusiasm about the benefits of the deal during a press conference. FIFA’s Marketing Director stated, “This partnership with Stats Perform underscores our dedication to providing a secure and engaging environment for fans worldwide. By delivering live, trustworthy data and video to bookmakers, we promote transparency and help combat illegal betting practices.”

Industry leaders in betting also welcomed the initiative, citing improved user experience and fair play. A major global sportsbook CEO remarked, “Having official data and video feeds directly from FIFA will enhance betting accuracy and build greater confidence among bettors.”

What Comes Next?

As the World Cup draws near, bookmakers affiliated with FIFA and Stats Perform will begin integrating live data and video feeds into their platforms. This effort is expected to set a new standard for betting on major sports events. FIFA plans to maintain continuous monitoring to ensure data integrity and compliance with gambling regulations.

The rollout also addresses growing scrutiny of sports betting globally and aims to establish a model for best practices. Additional announcements regarding the scope of feeds and participating bookmakers are forthcoming.

In summary, FIFA’s partnership with Stats Perform represents a significant modernization in how the World Cup engages audiences and betting stakeholders. The live data and video feeds will provide a more interactive and transparent experience for millions during football’s biggest competition.

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Bhavya

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