Decathlon Targets Massive $3 Billion Sourcing Boost from India by 2030

Decathlon, the global sports retailer, has set an ambitious target to boost its sourcing from India to $3 billion by 2030. At present, India accounts for 8% of Decathlon’s global sourcing quantities. The company aims to nearly double this proportion to 15% within the next seven years, highlighting India’s growing significance in the sports manufacturing sector worldwide.

Key Highlights of Decathlon’s Sourcing Expansion

• Current Contribution: India supplies 8% of Decathlon’s global sourcing volume.
• Target for 2030: Scale up sourcing to $3 billion, representing 15% of global sourcing.
• Product Range: Includes sports apparel, equipment, and accessories from Indian manufacturers.
• Strategic Focus: Diversifying supply base amid global supply chain challenges and rising costs.

Benefits and Strategic Importance

1. Strengthening Domestic Manufacturing: The move supports India’s focus on boosting exports and manufacturing in the sports goods sector.
2. Job Creation: Expansion expected to generate new employment opportunities in India.
3. Improved Quality and Sustainability: Collaborative efforts with local producers to enhance standards and promote sustainable production practices.
4. Global Competitiveness: Enhances India’s role as a key player in the international sports goods supply chain.

The increased demand for sportswear globally, fueled by rising participation in physical activities, aligns well with Decathlon’s enhanced sourcing strategy from India. The company intends to leverage India’s manufacturing capabilities not only to grow its global operations but also to build a resilient and cost-effective supply network.

A spokesperson from Decathlon emphasized the importance of India in the company’s overall sourcing approach: “India is a vital part of our global sourcing strategy. We are committed to deepening our partnerships with Indian suppliers and contributing meaningfully to the country’s sports manufacturing ecosystem.”

This strategic sourcing boost underlines significant growth prospects for the Indian sports goods industry, fostering innovation and expanding employment over the next decade. Industry watchers anticipate that Decathlon’s investment will solidify India’s standing in the global sports retail arena.

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