CHiQ and International Ski Federation Forge Strategic Partnership at IFA 2025

Summary – CHiQ partners with the International Ski Federation to advance skiing technology through a three-year agreement announced at IFA 2025.,

Article –

At the International Funkausstellung Berlin (IFA) 2025, held on 8 September in Berlin, Germany, CHiQ officially announced a new three-year partnership with the International Ski Federation (FIS). This collaboration marks a significant development in the intersection of sports and advanced technology, aiming to enhance the skiing experience for athletes and fans worldwide.

What Happened?

The announcement came during the global technology trade show IFA 2025, where CHiQ revealed its commitment to support and collaborate with the International Ski Federation, known as FIS, the main governing body for international skiing and snowboarding competitions. The partnership is set to span three years, focusing on integrating cutting-edge technology solutions into skiing events and athlete performance analysis.

Key Numbers

Under the agreement, CHiQ will provide advanced display technologies and data analytics tools designed to:

• Improve the broadcast quality of skiing competitions
• Facilitate real-time tracking of athlete performance

These enhancements are expected to be deployed at major FIS events, including the upcoming 2026 FIS World Cup circuit. No financial terms of the deal were disclosed during the announcement.

Locker-Room Reactions

FIS President Johann Schneider expressed optimism about the partnership: “Partnering with CHiQ aligns perfectly with our vision to modernize skiing and create immersive experiences for fans and athletes alike. Their expertise in display and data technology will elevate the level of engagement and provide deeper insights into performance.”

CHiQ CEO Lin Xia highlighted the strategic nature of the deal: “We are excited to bring our technological innovations to the world of skiing. This partnership exemplifies how technology can drive sports entertainment forward while supporting athlete excellence.”

What Comes Next?

Following the announcement, both CHiQ and FIS plan to initiate joint projects focusing on technology integration for the 2025-2026 skiing season. Upcoming initiatives will include:

1. Launching smart displays at key venues
2. Enhancing live competition data streams
3. Deploying athlete monitoring systems for enhanced training methods

Fans and stakeholders can expect to see these technologies debut at major skiing events starting from the 2025 World Cup races, promising a revolutionary viewing and sporting experience.

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Bhavya

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