Dream11 Pulls Out as Team India’s Lead Sponsor Ahead of Asia Cup 2023

Dubai, UAE – With the Asia Cup starting on September 9, Team India faces uncertainty as their lead jersey sponsor, Dream11, reportedly pulls out. The fantasy sports platform had signed a major three-year sponsorship deal worth ₹358 crore in July 2023. However, recent developments suggest Dream11 has withdrawn from its role as Team India’s primary jersey sponsor.

Reason for Dream11’s Withdrawal

The decision follows a new law in India banning online gaming involving monetary stakes. This legislation has impacted many fantasy sports companies, including Dream11. Due to these new regulations, gaming firms face operational challenges, prompting a revaluation of sponsorship commitments.

Impact on Team India and the Asia Cup

• Dream11’s exit leaves Team India without a lead jersey sponsor just weeks before the Asia Cup cricket tournament, held in various UAE cities.
• The tournament features top Asian teams competing intensely.
• The sponsorship was considered a landmark in Indian sports marketing, showcasing the growing influence of fantasy sports in cricket.
• Dream11’s ₹358 crore deal signified their confidence in associating with Team India.

Official Responses and Public Reaction

Official statements from Dream11 and the Board of Control for Cricket in India (BCCI) have not yet confirmed the development publicly. Fans and analysts are closely watching for more updates as the Asia Cup deadline approaches.

Cricket enthusiasts on social media have expressed concerns over the sponsorship gap, hoping for a new partner to step in before the tournament begins.

Looking Ahead

1. Team India’s players remain focused on their training and preparations in the UAE.
2. The priority is winning the Asia Cup and delivering strong performances on the field.
3. The loss of a major sponsor may affect merchandising and branding plans for the team during this important event.

Stay tuned for more updates only on Space Sports.

About The Author

Taylor

See author's posts