Abhishek Ganguly, the CEO of Puma India, has unveiled plans to establish a multi-brand sportswear empire with an investment of ₹600 crore. This strategic initiative aims to expand the presence of both international and homegrown sportswear brands within India’s rapidly growing market.

Focus on India’s Expanding Sports and Fitness Culture

The new venture is designed to leverage the increasing demand for quality sports apparel and footwear in India. Ganguly intends to scale brands such as Lotto and others, aiming to build a diverse brand portfolio that appeals to a wide range of consumers.

Significant Investment and Market Impact

The ₹600 crore funding is a bold step to secure a larger share of the competitive Indian sportswear market. Drawing from his extensive experience and network at Puma India, Ganguly plans to drive ambitious growth through:

• Retail expansion
• Strengthening digital platforms for broader customer reach

Industry Implications

Experts indicate this move could heighten competition among major players like Nike, Adidas, and local Indian brands. The focus on both physical and online retail channels is expected to optimize market penetration and consumer access.

Statements and Future Prospects

Abhishek Ganguly remarked, “India’s sportswear market is transitioning, fueled by fitness awareness and sports participation.” He further added that the goal is to build a multi-brand ecosystem aligning with Indian consumers’ preferences and providing diverse quality options.

Economic and Industry Benefits

This investment is anticipated to:

1. Create numerous job opportunities
2. Encourage innovation in product development and marketing strategies
3. Boost confidence among investors and entrepreneurs in India’s sports and athletic goods sector

As the sportswear market evolves, consumers and athletes in India can expect more variety and competitively priced products from Ganguly’s multi-brand empire. This development is poised to reshape the sports retail landscape in the country over the coming years.

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