India’s one8 Brand Aims for Global Sports Dominance After Agilitas Acquisition

New Delhi, India – Agilitas has acquired one8, the sports brand co-founded by cricket superstar Virat Kohli, marking a major step toward creating India’s first high-performance sports brand with global reach. This partnership aims to blend one8’s innovative sportswear designs and Kohli’s massive sports influence with Agilitas’s strategic expertise and resources.

The announcement was made this week at a press event in New Delhi. Agilitas’s founder, Abhishek Ganguly, spoke enthusiastically about the acquisition. “We see one8 as the perfect foundation for building an Indian sports brand that competes on the world stage. Our goal is to create products that athletes trust for performance while appealing to fans everywhere,” Ganguly said.

Virat Kohli, a renowned international cricketer and one8 co-founder, expressed his commitment to elevating Indian sports fashion and performance. “From the start, one8 was about more than just apparel — it’s about inspiring athletes and sports lovers alike. Partnering with Agilitas helps us scale this vision globally,” Kohli stated.

one8 launched several products since its inception, including:

• Training gear
• Sneakers
• Lifestyle clothing

These products have gained popularity among youth and sports enthusiasts in India. Now backed by Agilitas, the brand plans rapid expansion in international markets with innovative designs tailored to high-performance needs.

Significance of the Acquisition

Experts view this move as a significant development in India’s sports business landscape due to:

1. The country’s growing sports culture
2. Rising demand for quality athletic products
3. Combining Kohli’s star power with Agilitas’s operational strength

This collaboration is expected to strengthen the brand’s global competitive edge.

Fans and analysts have reacted positively, seeing this as a boost for India’s presence in the global sports apparel industry. Industry insiders predict that one8 could challenge multinational sports brands by offering performance-driven products infused with local insights and passion.

This acquisition marks the start of a potentially transformative journey for one8. As the brand aims to break new ground internationally, the world will watch closely how this collaboration impacts the future of high-performance sportswear from India.

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